Nike Marketing Strategy A Guide to Selling Benefits and Not Products

Nike Marketing Strategy A Guide to Selling Benefits and Not Products We all think we know the classic Nike marketing strategy. Just do it comes to mind pretty quickly, as do Air Jordan sneakers, famous athlete endorsements, and the swoosh logo. But is that really all there is to what Nike is doing? Or, is there something deeper behind their strategy and tactics? The Nike marketing strategy that most of us recognize isnt the one that made them famous, at least not in the early days. Discovering the Nike marketing strategy that put them on the map is where the gold is. Furthermore, just like any true content marketing strategy, it  isnt really much of a strategy at all. Like many similar success stories, it was as simple as providing real customer value.How To Follow Nike's Marketing Strategy Secrets For Success via @garrett_moonThe First Nike Marketing Strategy Bill Bowerman was a track and field coach, as well as one of the co-founders of Nike. In the mid-1970's, he began experimenting with his wife's waffle maker to design a better tread for running shoes. As the story goes, he ruined the waffle maker but invented a brand new type of shoe. Get Organized And Save Time With This Free Course! Work efficiently, stay organized, publish compelling content, and schedule everything for maximum growth. Sign up now for this comprehensive marketing course. At the end of the course, you'll have a well-thought-out marketing strategy of your own. Time's limited! Get Started Now For Free He later used that design to create the first Nike shoe commonly referred to as the "Nike Moon shoe." It was the first step of many that put Nike on the map, but there is more to the story than just a great tread- wear design and a waffle maker. There's also the story of Nike's incredible, if not accidental and seemingly counterintuitive, approach to promoting their product. Bowerman, you see, is also credited as the man who brought about the jogging craze that swept America in the late 1960's and 70's. While you would think that jogging wasn’t something that needed to be invented, it wasn’t all that popular as an exercise or activity at that time. Bill’s work and research truly brought jogging out of obscurity and to the forefront of the minds of the public. After observing a jogging club in New Zealand, Bill began to understand the value of jogging as a traditional fitness routine. Bill immediately began writing articles and books about jogging and how it could be used as part of a fitness program. His first three-page pamphlet was called the Jogger’s Manual and was later expanded into a 90-page book (see below) that he wrote along with an experienced cardiologist. Jogging, the accidental content marketing showpiece by Nike founder Bill Bowerman. Along with Bill's other involvements with professional athletes, his work helped inspire the 1970's running boom that Nike clearly benefitted from. Was this the result  of a strong  marketing strategy? Or was it just a coincidence? The answer is probably a mix of   both. It would be really great to point to Bowerman's story as a case-in-point example of content marketing at its finest, but it is difficult to do. The book was technically released before the first pair of shoes, and even before he invented the waffle tread. So, if it wasn't true content marketing, what was it and  how did it even work? 1. Put Customer Interests First Customers like great products  and they like serious benefits. For them, things that benefit them personally are easy to justify. The Nike Moon shoes did this, but only because the customer was beginning to understand jogging and its benefits for their health. Bill's secret goal wasn't to sell shoes, he was simply promoting something that he believed in. This may not sound like marketing strategy, but it certainly should. 2. Base Your Strategy On A Felt Need Initially for Nike's audience, the felt need wasn't for better running shoes, but for a better way to get in shape. Certainly, running was already popular among kids and athletes in the 1970's, but it wasn't the widespread social activity that we see it as today. The growing white-collar workforce helped pave the way for social activities that included the promotion of cardiovascular health. Once the trend was ingrained, the need shifted and the "jogging shoes" themselves became the felt need. Want to increase product demand? Identify your audience's felt needs first. #marketing3. Believe In the Product You Are Selling It's unlikely that Bowerman's original goal was to become a millionaire as he penned the pages of his first jogging pamphlet. That wasn't why he did what he did. His only goal was to promote a sport and an idea that he believed in. As marketers, shouldn't we believe in the product and the ideas we are selling? For Bowerman, it sure made marketing a lot easier. He was "marketing" without even realizing what he was up to. 4. Sell Easily Identifiable Benefits Instead Of The Product While jogging is pretty easy to understand, the waffle tread isn't (at least not until you understand why Bowerman made it in the first place). His goal was to make the world's most light–weight running shoe. He believed that this factor alone could dramatically improve the speed of a distance runner. His product worked  and quickly gained the industry respect that it deserved. How Nike’s Marketing Strategy Evolved As the marketing landscape has changed since the 70s, so has the Nike marketing strategy. In fact, it’s remarkable how well the brand has adapted its approach to new trends and technologies without losing the core of their identity or brand voice. It’s key to understand that while their general aesthetic and tactics have changed with the times, their customer–centric messaging has remained consistent. 1. Embrace New Technologies While Nike's early marketing strategy centered on print publications, they later went on to dominate other mediums, like television in the 80s and 90s, through modern social media platforms today. 2. Adapt  To The Needs Of Your Audience Nike hasn’t historically adopted new communication platforms for their marketing just because they’re chasing new, flashy objects. Far from it. Rather, they’ve been quick to conquer new mediums because they’re where their customers are. For example, take a look at their Instagram profile. They know their core demographic includes heavy Instagram users and so it makes sense for their brand to maintain a presence there. However, they also make sure that everything they post provides value. Rather than interrupting the flow of their follower’s feeds with flagrant sales pitches, they share motivational messaging. View this post on Instagram 04:40:08. â  â‚¬Ã¢  â‚¬Ã¢  â‚¬ â  â‚¬ 280 minutes. Thats the amount of time it took @nani183 to not only prove that she was a runner, but to prove that she was a marathon runner. â  â‚¬Ã¢  â‚¬Ã¢  â‚¬ â  â‚¬ Hours after the winner had crossed the finish line, the first timer found victory in defeat. It didnt matter how daunting the distance was. She didnt care if she finished 4th or 4,000th forward. She just wanted to finish. â  â‚¬Ã¢  â‚¬Ã¢  â‚¬ â  â‚¬ Hanin told us, To be successful, you mustnt give up. Only giving up is failure. #NRC A post shared by nike (@nike) on Oct 6, 2015 at 11:01am PDT Other posts, like this one, subtly tie into the brand’s history while directing users to interest–specific Nike sub-accounts on Instagram. In this case, they could have simply said something to the effect of, â€Å"Check out our women’s footwear and apparel profile, and our general  running product profile." Instead, they went the extra mile and created something memorable and entertaining while staying relevant to what their audience wants to see. View this post on Instagram How to run your Fastest Mile: Step 1: Wake up hungry. Step 2: @nikewomen Step 3: @nikerunning Stay up to speed at nike.com/findyourfast. A post shared by nike (@nike) on Aug 30, 2015 at 2:07am PDT 3. Stay True To Your Sense Of Purpose They say the more things change, the more they stay the same. For Nike, that has certainly remained true. Throughout their current content marketing initiatives, Nike makes sure their brand message hasn’t gotten lost over time or across channels. They focus their emphasis on creating content that promotes the benefits of their products, rather than the features. Helping their customers be better at what they love to do is still the focus of their branding and message. By moving their content marketing to the platforms where their customers are it shows that they are keeping their audience’s needs in mind while staying true to themselves. Nike's marketing strategy has succeeded in sustaining a global brand while many of their competitors have come and gone from the spotlight. Go where your audience is. Help solve their problems. Stay true to your brand. #contentmarketingHow To Apply The Nike Marketing Strategy To Your Own Brand The history of Nike’s marketing strategy is interesting in itself. What you probably want to know at this point is how to apply these lessons to your own work. 1. Figure Out The Needs Of Your Audience Your audience is on the Internet because they’re looking for answers to questions. One way to position your brand or blog as an authority on your topic or market is to create compelling content that addresses those concerns. Doing this well means understanding exactly what your audience’s goals are and what they want to know, and then being there to answer and give solutions when they need them. Do this well enough, and you might even turn readers into passionate brand advocates. In Nike’s case, people were looking for new ways to stay in shape. As jogging became more popular, people needed jogging shoes. Nike then smartly positioned themselves not just as a company that made shoes, but a company that helped their customers achieve their fitness goals (and just happened to make shoes that supported that goal). If you’re unsure what your audience is really looking for, try putting yourself in their shoes for a moment (no pun intended) and think beyond the scope of your product or service. Instead of thinking about your product’s features or competitive advantages, think about what goal your customer is trying to achieve. Then, be there with the information, products, and services they need to make it happen. What goal is your customer trying to achieve? Now make content, gather information, and create products that will help your customers achieve their goals. This means you need to do your research first: Recommended Reading: How To Do Content Marketing Research For A Blog Post 6 Simple Tips For Using Online Research In Your Content Marketing 2. Figure Out The Best Way To Reach Your Audience In terms of your blog and overall digital marketing efforts, this means that you need to figure out where your audience hangs out on the Web and how you can best reach them there. Which social networks are they most active on? Should you pay to promote your content on those networks? Does an email newsletter make sense for your customers? Could print collateral be something they’re interested in? These are big questions to answer, but the key point to remember is that its important to go where your audience is. Before considering any content distribution tactic, think about your customer’s habits, what types of content they prefer, and where they prefer to find it. Make sure you're thorough in your approach  when it comes to doing everything you can to spread your content. After all, if you're  going to try to market like Nike, then you can't afford to settle for the status quo. Recommended Reading: The 6 Types Of Social Media Content That Will Give You The Greatest Value What 10 Studies Say About The Best Times To Post On Social Media How To Make Writing For Social Media Work For Your Business 3. Create Compelling Content That Addresses Audience Needs Whether it’s on your blog, social media channels, video platforms, or print collateral, every piece of content you create should address customer needs. Not only that, but you need to be creating the best content on your topic anywhere on the Web. If you’re not answering questions, solving problems, being entertaining, or otherwise helping your audience be better at doing what they love, then it’s time to rethink your approach. If you’re unsure of what your customer’s real needs are, consider everything from simple keyword research to surveys to get a better idea of what kind of content you can create that they’ll find valuable. You'll also want to consider what content creation budget and resources you have available. Key Takeaways About Nike’s Marketing Strategy To Grow Your Brand If this all seems like a lot of information to take in, that's because it is.  If there's just one thing you remember from this post, however, it's the idea of creating content that spreads, instead of content that just sells. The Benefits Of Not Selling Here's the cool thing: Bill didn't sell shoes; he didn't need to. Instead, he sold jogging and all of the benefits that came with it. This should make us pause as marketers. Instead of selling our products we should be selling the benefits that products like ours promote. Running shoes matter to people who jog, so selling them on jogging is always a good first step. The same goes for us here at . We are a content marketing and planning tool. The more people that use content to market their business, the more copies of our software we sell. We also gain the added benefit of understanding why our customers buy what we are selling in the first place. Even in the world of content marketing, there is a lot of selling. This is fine, but it misses the real point that Bowerman so aptly understood–spread ideas, not products. Spread ideas, not products. #contentmarketing #bloggingGood Content Marketing Doesn't Sell, It Spreads Content marketing is growing, and that usually brings fuzzy definitions that blur the lines between what something actually is and what it is becoming. It's often pegged as a process rather than a technique, but content marketing doesn't depend on a specific set of tools or a common workflow. It is about providing value and building trust with customers. Bowerman's book built trust and provided immense value–a trait that naturally carried over to his products. He didn't intend for the book to be used as content marketing, but because, with content, the lines between value and marketing are so blurry, marketing is exactly what he did. Strategy is great. Using keywords is smart. Blogging is the future. But providing customers value, no matter the medium, will never go out of style.

Foster Youth and why they are not succeeding in their Education- Research Paper

Foster Youth and why they are not succeeding in their Education- - Research Paper Example For practically all young individuals, the finale of adolescent life means becoming a part of the employment world, vocational preparation, or post-secondary education. But many are neither in school nor at work, especially among foster youth. A large number of children presently in foster care in the United States are among the highly vulnerable youth in the country (Whiting, 2000). Studies reveal that adults who were previously foster children are more prone to experience low quality of life compared to the mainstream population (Staub & Meighan, n.d.). Thus foster youth are more at-risk of becoming involved in criminal activities, homeless, or reliant on welfare services (Courtney et al., 2010). This paper analyzes the academic performance of youth in foster care and the causes of the observed low educational attainment of these foster youth. Human capital is obviously necessary for success during the passage toward adulthood, yet researchers on previous foster youth discover low academic performance and that they perform poorly in comparison to the general population. Besides proving that previous foster youth have a lower level of educational achievement, most researchers report that they are less able to finish high school or pass the General Education Development (GED) exam (Zeitlin, Weinberg, & Kimm, 2004). Foster youth confront numerous difficulties or challenges throughout their lives. There are an approximated 500,000 foster care children in the U.S. (Finkelstein, Wamsley, & Miranda, 2002, 1). A large number of them have experienced maltreatment and other ordeals both prior to and after they were transferred to foster care, and numerous have particular social, emotional, and medical needs. However, of all the problems foster youth encounter, poor academic performance could have the most severe impact on their liv es. For youth in long-term foster care, a serious problem is the tough transition from

More Opportunity Equals More Crime Essay Example | Topics and Well Written Essays - 500 words

More Opportunity Equals More Crime - Essay Example In 1953, 10.84 percent of women were arrested for a variety of crimes (Science News, 1975). By 1972, this number jumped to 15.27 percent (Science News, 1975). The numbers of monetary crimes perpetrated by women (embezzlement, counterfeiting, fraud, and forgery) also increased significantly during this same period (Science News, 1975; Sohoni, 1994). However, the rates of women participating in violent crimes stayed about the same (Science News, 1975; Sohoni, 1994). In the past twenty-five years, the rate of increase for female incarcerations has surpassed, and even doubled, the rate for male incarcerations (Sileo, 1993). Why is this sudden increase being seen Are more women suddenly turning to a life of crime Are women more evil than they were in years past The definitive answer to this question is "no." Women have always committed crimes. It just seems that now the criminal justice system is getting better at catching and convicting the women who do commit crimes (Sileo, 1993). Also, women have more opportunities to interact outside the home than they did 50 years ago (Sileo, 1993). Since women are out in the workforce more than they used to be, it makes sense that there would be more instances of business-related crimes perpetrated by women.

Comparing hardy extract and the times article Essay Example for Free

Comparing hardy extract and the times article Essay In Far from the Madding Crowd, the author put great emphasis into using nature to describe the effects of the storm. The cleaving of the tree shows the storms power and ferocity. The author also uses the actions of the neighbouring wild life to show their reaction towards the storm. They are fearful of the storm, galloping about in the wildest maddest confusion. Their chaos is shown as they fling their heels and tails high into the air, their heads to earth. In The Times extract, most of the focus is on the uses of the visual and auditory senses to heighten the experience of the rollercoaster ride. It is easy to imagine the writers experience though the ways that she portrays every detail of the rollercoaster, from trundling away off the rollercoaster, to the hurtling through space, to the drawing back towards the platform. She describes the Tchika, tchika, thicka of the carriages clinking against each other as she approaches the zenith. You can relate to the way she feels as she trundles off, like an egg in a carton. When she reaches the pinnacle, she describes the merry-go-rounds no bigger than musical boxes, its coaster tracks like Meccano toys. The Times article also puts emphasis into the uses of the narrator and of the man behind her. The story is in first person narrative format. The narrator tells the story exactly how she sees it through her own eyes. She tells of every vision, sound, emotion and feeling. The narrator adds life to the experience, telling us her thoughts and fears, Oh my God! Had I got as high as that? The other character in this piece is the man sitting behind her on the rollercoaster. He dissolves all her confidence in an instance when he tells her, Thats the sc-a-a-a-riest seat. He adds depth to the ambience of the experience. In Far from the Madding Crowd, Hardy uses the contrast of light and dark to make the scene seem eerie. The light is described as intertwined undulating snakes of green embedded into the surrounding darkness. Another form of light is from the candle shining in Bathshebas bedroom. Also a blue light appeared in the zenith. The use of chiaroscuro is present here in presenting the dark form. The extract starts with light, but ends with black. In Far from the Madding Crowd, the use of language and sentence structure has depth and profundity to it. The dance of death is the surreal supernatural description of the storm, with skeleton shaped with blue fire for bones. The dead, flat blow reminds us the danger of the storm. The mailed army is a vision of a war against the elements. There are semantic clusters, like in death and battle. The writer uses superlatives to convey and craft his ideas, such as most extra,wildest maddest, and unparalleled. Hardy uses very dramatic vocabulary. He often uses personification, metaphors and similes. His sentence structure is strong, heaven opened then indeed. He has a strong use of discourse markers. In The Times article, the author uses vivid language that best describes her visions and feelings at the time. And then the horizon vanished. The story goes form a rather enjoyable and pleasant feeling to sudden chaos. The anxiety and fear of the writer, which was mildly present, totally changes once she begins to descend. The writer fears that she will faint, as she feels the safety bar will not hold her. There is a contrast between the use of language in the beginning and near the end. The sentence structure is normal, with roughly same amount of words in each sentence. She often uses personification, metaphors and similes to convey her experience. She has a strong use of discourse markers. The structure of Far from the Madding crowd is linear, ands follows on form beginning to middle to end in a very straightforward fashion. The structure of The Times piece is similar to that of Far from the Madding Crowd in the way that it has a linear structure, but the main difference is that there are four segments. The first segment is before the rollercoaster, and then before and leading up to the pinnacle, then the free fall and leading to the end, then actually ending and getting off the rollercoaster.

The Key to A Successful E-commerce Site Essay -- Consumerism Business

The Key to A Successful E-commerce Site Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website. Customers are a dotcom's most important resource. To survive, dotcoms must improve their customer experience. WHAT IS CONSUMER EXPERIENCE? The customer experience is the combination of everything that the customer sees, clicks, reads, feels or interacts with on a site. Part of this is certainly the usability but so are other components: the site's business goals, its merchandising, the wording and messaging on the site, the use of graphics and color, the flow of pages in core processes, the choice of features to offer or not, and the dot-com's own team and its processes to create and refine the site. The customer experience includes everything from the home page, to the shopping and buying process, to the fulfillment of products. It is the key to a E-commerce site’s survival. WHAT IS THE PURPOSE OF A GOOD CONSUMER EXPERIENCE? The sites that generate the best customer experiences get more "sticky" traffic, higher revenues, and a stronger brand. In contrast, the sites with bad cust... ...ors have a good experience on a site, they'll return as loyal customers and encourage others to do the same. In other words, creating a good customer experience will create a good online brand. CONCLUSION The good customer experience is the key to an E-commerce site’s survive. Companies who learn how to create a good customer experience online will lead, indeed dominate, their respective markets. Good customer experience will help customers experience less frustration, more productivity, and more compassion from the industry; good customer experience will help E-tailers enjoy higher revenues, increase productivity, maintain strong brand, and encourage customer acquisition and retention. REFERENCES www.verticalnet.com www.ecommercetimes.com www.istrategy.com www.creativegood.com www.goodexpereince.com www.visualinsights.ocm

Gender and Emotions: Different Gender Shows Different Emotional Behavior Essay

Based from my observations, men are more action-based while women are more verbal-based when it comes to expressing their emotions. Women tend to misunderstand men because men tend to keep most of their emotions to themselves. They usually express their emotions through actions. Women sometimes, if not regularly, ask the questions–‘how are you doing,’ ‘what are you thinking,’ or ‘why are you doing this/that’–when the one they’re talking to suddenly became quiet or, simply, just to start a conversation. Some men find it sweet in some way if a woman ask them these questions but commonly men find it a nuisance especially, when it’s been asked repeatedly. Women, even the quiet ones, are talkative when the topic of the conversation is about expressing emotions or, simply, share experiences. They always search for someone that would listen to them whether the person they found is a man or a woman. If a man were to listen, they would usually hold back their emotions while a woman is pouring out hers. In expressing emotions, men act while women talk their feelings. Firstly, what is gender? According to the Webster’s Dictionary of the English Language: International Edition, gender, as a noun, is the â€Å"classification of words†¦according to the sex of the referent† (Webster’s, 1994). Gender classifies a person or an animal as male or female. In human, it classifies the person as a man or woman, boy or girl, or, male or female. Mainly, gender is what differentiates men from women. Secondly, what is emotion? According to Kendra Cherry, a writer specialized in psychology, child development and education and author of the article â€Å"Theories of Emotion: Major Theories in Emotion† in Emotion, stated that, â€Å"emotions exert and incredibly powerful force on human behavior† (Cherry, 2005). This statement is true. What a person feels can affect the quality of the work done in the workplace or in the school. Emotions can also have its effect during a family time especially, when negative emotions arise. When such emotions occur, people start making mistakes, being absent-minded, ignoring a person’s call, and many more. According to the authors of the book, General Psychology: Fourth Edition, emotion is a â€Å"response† of the individual which â€Å"involves changes† internally and externally. It is described as a â€Å"complex process involving minute physiological, neural, and glandular changes† in the whole body (2004, p. 180). These state that emotions cause a process to occur which involves socializing with others to get a feedback from them. Once a feedback had been received, the body will be stimulated to show the emotion of the person on the topic or on the situation. To simplify what is emotion, emotion serves as a glimpse into a person’s behavior through the changes occurred or is occurring in the body. Lastly, what is emotional behavior? Based on the book, General Psychology: Fourth Edition, â€Å"†¦communicating an emotion like the use of the hands and body movements, and gestures; but people seem to pay greater attention to facial expression† (2004, p. 183). This statement states that any movement that the body does show the person’s emotion at that moment whether knows of it or not. The human body speaks of what emotion is being kept inside such as anger, fear, jealous, joy, lonely, love, sadness, and surprise. These emotions are characterized with recognizable gestures of the human body such as–in joy, smiling is a sign that a person is joyful; in sadness, teardrops will fall, and many more. To put it in short terms, emotional behavior is described as expressing the emotion through the use of the body or parts of it. In this research paper, comparison and contrast will be conducted between men and women on how they show some of the emotions mentioned before. It will enlighten the reader’s knowledge on how the opposite gender may react on specific situations. It will also give the reader a small glimpse into the emotional aspect of the opposite gender. This research paper can serve as a guide in dealing emotions not only that of the reader’s but also that of others. I. Anger Anger, according to Webster’s Dictionary of the English Language: International Edition, is an emotion that shows â€Å"rage or passionate displeasure† (Webster’s, 1994). This means that anger is an intense emotion which might result to injuries. Even though it is an intense emotion, it can be prevented. Men and women show anger in an almost similar way. They only differ in the time it takes for them to go destructive at each other. Whether the person is a man or a woman, anger can still be a dangerous emotion. From the Christian Community Bible: Fourth Edition, the verse, James 1:20, states â€Å"for human anger does not fulfill the justice of God† (Bible, 1990). This verse tells that if a person is nurturing anger, eventually, this will cause that person to commit a sin or, as people would call it, a crime. Once, my high school teacher, Teacher Beverly Sumpio, had said, â€Å"Satan’s minions take pleasure on people with negative feelings by manipulating and causing them to stray away from the path that God has chosen for them† (Sumpio, 2008). This quotation states that Satan’s minions don’t waste time when a person is absorbing a negative emotion because it’s like food and entertainment for them. When a person is angry, there is a great possibility that the emotion can’t be compressed inside. If this were to happen, expressing anger shows shouting at others, destruction of things, and even, hurting their selves or others. In short, anger is a negative emotion that may cause destructions. Through my observation, men tend to release their anger by acting them out like the scenes from the movies such as punching a wall, kicking garbage cans, and even to the extent of almost destroying his room. But, these are just on non-human things. Things may get ugly when people are used as punching bags for an angry man and even worst if women are victimized by this anger. But, here’s one thing, most men would feel much better after releasing their rage on something. If men were to feel slightly angry, then they can compress it to themselves and hide it until surpasses. Therefore, men express their intense anger by acting it out so that they wouldn’t harm themselves even more than that of expressing them. When it comes to women and their anger, women are more into talking or rather shouting them out. Based on my own experience, when women are angry with each other, they talk it out with each other. If the person who is angered upon is not present, talking about the anger that one has with other people is almost like backstabbing. After telling a few persons and giving time to calm their selves, eventually, the anger will subside. In a fiery conversation, women both cry and shout at each other. The worst case scenario in a conversation is that when women start to tag at each others’ hair and rolling over each other because of the anger they felt. When things get out of control, women would become destructive in a way like throwing anything they could reach anywhere, shouting from the top of their lungs, and possibly, causing to carry a grudge at the person angered upon. As much s possible, women avoid conflicts because it takes a very long time to forget about the anger completely. According to Dr. Israel Helfand, a Vermont marriage and family therapist and author of the article â€Å"What Lies Behind the Anger of Men? †, stated that when men were boys, they were taught that showing anger is â€Å"unacceptable† especially when a woman is present (Helfand, 1992). If a man and a woman are an gry at each other, at first, the fight will start by talking. Then, it will quickly develop into a fiery conversation where both of them started to shout at each other. When the man feels like he is losing the fight, he has two choices to choose upon–to walk out or to raise his hand. If he chooses to walk out then he is not only saving his dignity as a man but also saving the woman. Why is he able to save the woman? It’s because scars and bruises wouldn’t appear and her dignity as a woman will also be saved. In a fight between a man and a woman, the man usually acts as the off-switch of the fight because it takes more fuel to make a woman engaged into a destructive kind of anger than that of a man. II. Fear  Based from the Webster’s Dictionary of the English Language: International Edition, fear is the â€Å"instinctive emotion† when a person is faced by â€Å"danger, pain or evil† (Webster’s, 1994). This statement means that fear can be seen when a specific situation happens. An example is when a boy is chased by a barking dog. Instincts would tell him to run or be bitten. In the end, the boy would run as fast as he can to avoid being bitten because he knows that it’ll hurt when he gets bitten. Fear strikes when the human mind knows that something bad will happen. As a result, it will instruct the body to avoid that something. In short, fear is the emotion that one feels when one is threaten. When men are faced with something that they fear, they try to hide it as much as possible. They don’t want anybody to see them frightened because they’re afraid of what people would say especially, when women are around. People would say that the man is weak when he gets scared of things. That’s why they chose to hide it or face their fear even for a moment. Men fear many things. Commonly, when men are afraid, they look pale, shiver in place, stop moving and sometimes, deny fear but the tone of their voices give the int of fear in them. They are not exempted of having this emotion because of their masculinity or toughness. Aside from God, there are varieties of fear. There are men who are afraid of going into a relationship because they fear rejection and responsibility. In the presence of a woman, they certainly don’t allow themselves to show fear because the woman might be disappointed if a man is displaying this. Men are careful when to show their fear in something. But, phobias are understandable because even men can’t hide fear when this type of fear is faced. Therefore, even men are sometimes afraid. According to â€Å"ABC’s of the Human Mind† from Reader’s Digest, in a woman’s case, fear can serve as â€Å"a protective device† (Digest’s, 2006). Why? It is because women don’t like to be hurt so they avoid things that might hurt them. This may show that women are always thinking about themselves but the truth is that women are just taking precautionary measures. When faced by their fear, women would froze in place, would cry their eyes out, would look pale as a ghost, would hardly breath, would run or get away as they could, or, the most common reaction, would scream on the top of their lungs then panic might take place. Women are very careful in choosing situations. They think of the consequences and the out come of the situation. If the outcome is to be hurt full on her side then she would avoid that situation. There are women who also try to hide their fear by acting tough. But, the truth is that deep inside their scared to the bones. An example of this situation is when a mother and a daughter got kidnapped. Now, this situation is commonly seen in several movies. The mother would try not to cry in fear in front of her daughter while the daughter is crying pools of tears. In truth, the mother is as scared as the daughter. But, she can’t show it because she knows that crying would increase the fear that is felt by her daughter. Therefore, the mother would compress her fear and tell her daughter that everything is going to be all right even though it’s not. To simplify everything, women uses fear to protect themselves and others. Fear is an emotion that might be triggered suddenly. Like it was stated earlier, fear is instinctive. When in fear, the human mind may take control of the human body. It can cause the body to move whether you want to or not. In handling fear, men are better in hiding it while women react at the very moment by either screaming or panicking. Men are more composed while women may breakdown. In an unexpected situation, such as being held at gunpoint by a burglar, men are more likely to fight back because it’s how they react. Women, on the other hand, would gladly give the things that the burglar is asking for to avoid being hurt. Men are quiet about their fearful experiences while women tell theirs to others who are interested in hearing. Therefore, fear is an emotion that everyone feels when something bad is going to happen. Men quiet down while women chatter more. III. Jealousy Jealousy, as the Webster’s Dictionary of the English Language: International Edition defines, is a â€Å"state of fear, suspicion or envy caused by a real or imagined threat or challenge to one’s possessive instincts† (Webster’s, 1994). This definition shows that jealousy is a mix of several emotions. A person may feel jealous if something important is being taken away little by little. Jealousy shows up when it involves two persons generally in lovers. Men and women usually try to hide this emotion especially when there’s a relationship involve between the two since jealousy shows that they have little trust at each other and it may cause the destruction of the relationship. In other words, jealousy is born when the person’s possessiveness over something is at stake. In my observations, jealousy takes a toll in men’s emotional state. The most obvious cause of jealousy for men is the redirecting of attention of the woman he loves. If jealousy is mild then they try to hide it. But, some men cope by acting them out. Like swaying back and forth, walking away from the scene, or turning away. Another coping mechanism of men is the devotion of his time, effort and attention on something else just to take his mind off the things that makes him jealous. If the woman he loves is mingling with other men, regardless if these men are friends of his or not, and he suddenly changes his attitude and tone of talking, then chances are that he is jealous. To avoid a man’s jealousy, the woman he loves should mingle less with other men aside from him. If jealousy has already grown then stopping its development is to say simple ‘sorry. If the woman knows that the man is jealous because of her actions then she would mingle with him more. By noticing what he does, poking his tickle areas, making him smile and even to the extent of being annoying might be enough to make him forget the jealousy. By doing these things, it can give attention and a sense of importance which he longs for. These factors are no t fixed because it depends on the situation and the personality of the person involved. In short, jealousy is obvious in men but that’s from what I observed. Based from my observations and experiences, women can be jealous because of many things especially, when their husband or partner is involved. When men ask permission from their wife or partner to go out with some friends, women would usually say these statements: ‘sure, go ahead,’ ‘okay, I understand,’ or, ‘it’s your choice. ’ They’re all positive statements but hidden behind those words is the irritating feeling of jealousy. Having your husband or partner spending time with someone or something else is very irritating to the nerves. But, no matter how much women hide their feeling of jealousy, it still can be seen in their eyes. They know this, therefore, they try to avoid eye-contact and make themselves busy with other things. A woman’s jealousy can go away as quickly as it came by simply noticing what she has been doing, or, for a more effective result, by spending quality time with her. Making meals for her, cuddling her, or whispering sweet words in her ears would be the right mix of things to do to make her forget about her jealousy and, possibly, make her fall in love again. Women like these things because it makes them feel important. Then, every problem during the day would just go away within seconds. But, take note, don’t let the jealousy stay too long because develops through time. Therefore, the longer jealousy stays, the harder it goes away. That’s according to my observation but, like I stated earlier, it still depends on the personality of the person. According to Dr. Gail Saltz, a psychiatrist, she stated in her article â€Å"Jealousy: Is It the Same for Men and Women? † that â€Å"jealousy is an emotion all of us experience at some point in our lives† (Saltz, 2006). It’s true that all men and women experience jealousy whether it’s obvious to the eyes or not. Women would try to hide their jealousy by focusing on something else or by agreeing to what their husband or partner is trying to ask permission for. Men, on the other hand, are almost the same as women when they get jealous but their jealousy is somewhat obvious in some way. Therefore, men and women express jealousy in almost the same manner. IV. Love As the Webster’s Dictionary would show, love is â€Å"a powerful emotion† that one feels for another and develops with â€Å"deep affection, devotion or sexual desires† (Webster’s, 1994). This statement has been portrayed in many movies. Many drama or romantic movies portrayed love as the most powerful thing in the world and this is true. Love can either be a bad thing or a good thing in a person’s life. Having someone who inspires, motivates and cherishes you can cause you to improve your performance in work or in school. That’s the good thing about love. The bad thing is when you fall out of love. When you devoted most of your time and effort into your relationship then suddenly your relationship would fall apart, you might give up on things like school, work, family, and even to the point of giving up on living. Based from my high school teacher, Sir Oliver Samson, he stated â€Å"†¦don’t give a hundred percent in loving someone. Leave some for yourself†¦Ã¢â‚¬  (Samson, 2010). This statement means that you should also love yourself even not in the same percentage as you give to your partner. Because, loving yourself serves as a back up plan when your relationship would breakdown. In short, love is powerful that has good and bad effects. As stated before, men are action-based. They won’t say that they’re in love with a woman until they’re sure of it. But, before they confess their love, some simple signs would arise. Like getting jealous when the woman he loves is spending time with other men, trying to corner the woman to spend some quality time with her, joking around when in fact telling the truth, asking questions to the woman even though is not needed, giving his time when needed by the woman he loves even though he is very busy, doing just about anything to get noticed by that woman even to the extent of looking like a fool in front of everyone else, and sometimes, shying away when that woman comes close. Women find it difficult to tell whether he is serious of what he is saying especially, when he is a comedian type. A line from an anime series, Solty Rie, stated, â€Å"All jokes are composed of half true and half false. † This line is somewhat true because even a comedian puts some truth into his jokes. According to a friend, Jane Marie Tamayo, she quoted, â€Å"†¦even the smartest man can become a fool when it comes to love†¦Ã¢â‚¬  (Tamayo, 2006). What she stated was true because, like it was stated before, love is powerful. It can change a person completely. Love can turn a bad man into a good one. The change can be noticeable. An example of this change is when the man is smoking then he suddenly stops doing it because his wife or partner told him it’s bad for the both of them. There are men who do what their wife or partner told them to do. This is where what Sir Oliver Samson, my high school teacher, had said comes. â€Å"Treat your wife like a queen and she will treat you like a king† (Samson, 2009). This statement also shows that a man shows his love by giving his service to the woman he loves. By doing this, it also displays his devotion to her and to their relationship. Therefore, when men express their love, they show it and later on, they say it. In the topic of love, women, on the other hand, say that their in love with someone. They would usually tell it to their female friends first. Men, relationships and the love life of others are the most common topic that a circle of female friends would chatter about. This doesn’t mean that women are noisy about other people’s life. It only shows that women especially, those who are single, are searching for Mr. Right. But, this search isn’t a walk through a park. It’s like searching for something that you know it’s one in a billion. Even though that this search is that difficult, all women hoped for a fairytale love story as their love life. There are some women who think of love as nothing. But, the truth is that they too hoped for this kind of love story once in their life. They just haven’t found their story yet or they got hurt in the process of finding it. When a woman is in love, she would devote her time and effort to the man she loves and doesn’t expect to receive anything in return and sometimes, shows concern like a mother. Always wanting to know what he might be doing and if he is thinking of her. Some would shy away. Others would deny it but it’s plain to see that she’s in love with him. Sometimes, women act differently if that special guy in around. A good example of this statement is when a woman with a strong appetite would suddenly become unable to eat or become a slow eater when the guy she likes is in front of her or staring at her. Nowadays, the statement ‘I love you’ can be said to almost everyone. But, for women, there comes a time when saying ‘I love you’ to someone will become difficult to say or it can be said but only once to a specific person. To sum it, women say it and may act it but there are some women who would say that there in love although they can’t show it because they may not know how. So when a woman says ‘I love you’ to a man that she loves and really meant it, it can be seen in her eyes that she meant what she said. Love is a complex emotion. People can become fools because of it. When a man and a woman are in love with each other, they experience joy in having to see each other smile. But, why do many love couples experience break ups? One reason is the happiness of one of the said couple. This statement is applicable when one of the said couple is showing more sad expressions than that of happy ones. To further explain this statement, here is an example. A couple is spending some quality time together but one of them is not enjoying as much as the other. Let’s say the man is the one who is not enjoying much. The woman with him would think that ‘I’m boring to be with,’ ‘he’s not enjoying,’ ‘I guess he doesn’t like me anymore,’ or ‘he deserve someone better. These ideas not only pop up in the minds of women but in men as well. Most break ups are hurtful because the way of explaining is not clear even though the intentions are good. There are people who are satisfied in just loving someone from afar. They’re the ones that would sacrifice their own happiness just to see that special someone happy. In short, men are into showing the love th ey have while women are more telling their love. Conclusion In the emotions that had been discussed, men are more on showing than women. Women, on the other hand, are more open which means that they are more into talking. The time span that the emotion becomes noticeable is also different like in the first chapter, anger. Women are noticed immediately when angry but they are all talk. Men shout as well when in anger but they go destructive much quicker then women. In the second chapter entitled as fear, men are more skillful in hiding their fears or their experiences of it than women. Women would show fear and after experiencing it, they would talk about it. The third chapter which is jealousy is a very interest topic to tackle. The most common reaction of a jealous man is the sudden change in attitude. In women, it’s denial. The fourth and last chapter discussed was titled as love. Men don’t say but show that’s why women are sometimes get confused of what they might be doing and for what reasons. Women, on the other hand, normally say it and sometimes they put it as a joke but it’s really true. Like I stated in the beginning of this research paper, men are action-based and women are verbal-based.

Microsoft And Software Equipment For A Large Number Of...

Microsoft main objective is to license, develop, manufacture, and reinforce software equipment and also service for a large number of computing devices. Since the beginning the company was producing serviceable systems and varying kinds of programs for personal use of computers. Recent Microsoft Corporation’s level tactics has since expanded. Besides Microsoft creating operational systems and programs, Microsoft also has an entertainment, section in its stronghold, which services a purpose in creating in producing, developing, and advertising the Xbox game system, from the consoles, to the add-ons, third-party games, and games issue under Microsoft. In addition, Microsoft offers dissimilar online platforms such as MSN portals, and Bing. Microsoft objectives tactics is pretty much straight forward, its ground roots are software products, and services for electronic devices. The mission declaration for Microsoft, At Microsoft, our mission is to enable people and businesses throu ghout the world to realize their full potential. We consider our mission statement a promise to our customers. We deliver on that promise by striving to create technology that is accessible to everyone-regardless of age or ability. Microsoft leads the industry in accessibility innovation and in building products that are safer and easier to use.(Microsoft). The vison for Microsoft, Our vision is to create innovative technology that is accessible to everyone and that adapts to each person s needs.Show MoreRelatedTelecommunications of Tomorrow1300 Words   |  5 Pagesconnectivity: Number of internet users between the years 2007 to 2012 This would mean that nearly a third of the entire world has access to networks that could give them a means to work, play and also communicate anytime and anywhere they want. What is the rate of growth in the next few years? 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